For three minutes each night before midnight, Times Square, one of the most chaotic, colorful intersections on earth, changes its rhythm.

If you are looking for one of the most interactive museums in NYC for kids and families, SPYSCAPE Museum NYC in Midtown Manhattan turns visitors into spies for the day.

Broadway has always had a stage. Now, it has a home. In the heart of Times Square, the The Museum of Broadway stands as the only museum in the world dedicated entirely to Broadway’s history, artistry, and cultural impact.

At 11:57pm in Times Square, a place defined by spectacle, neon, and relentless motion, a banyan tree begins to glow.

In the middle of Times Square’s nonstop energy, Maison Patisserie NYC offers something both familiar and transportive: the feeling of stepping into a Parisian pastry shop, without ever leaving New York City.