Char-CUTE-rie NYC turns Picnics into Magic

How Sara Rojas and Luisa Ramirez built NYC’s cutest charcuterie experience

In a city that rarely slows down, Sara Rojas and Luisa Ramirez wanted to create something intentional, a reason for people to pause, gather, and celebrate. That idea became Char-CUTE-rie NYC.

“Founded by two free-spirited, determined women, Char-CUTE-rie NYC is dedicated to providing the ultimate charcuterie and picnic experience,” the Founders share. “Our mission is to bring together your loved ones, friends, or colleagues for moments of connection and joy.”

What started as a love for beautifully styled boards quickly evolved into curated picnic experiences across New York City. Think bespoke picnic setups, thoughtfully coordinated décor, and artfully arranged charcuterie boards designed to feel both elevated and effortless.

“At Char-CUTE-rie NYC, we believe in the power of relaxation and the importance of escaping the hustle and bustle of everyday life,” they explain. “Our stunning charcuterie boards and picnic setups create the perfect ambiance to enjoy nature while making cherished memories.”

The name itself reflects that spirit. “Char-CUTE-rie” is a playful twist on the traditional word “charcuterie.”

“We wanted a name that reflected both the artful boards we create and the ‘cute’ experiences we design, especially with our picnics and gift baskets. Our goal was to translate the charm of our store and the passion we put into every detail into a name that feels inviting and memorable. ‘Char-CUTE-rie’ perfectly captures the spirit of what we do: making gourmet moments both beautiful and delightfully fun.”

What sets the company apart isn’t just presentation, it’s participation. Char-CUTE-rie NYC is currently the only place in the city where families can build their own charcuterie boards and rent picnic baskets, turning a simple outing into a hands-on experience.

“Whether you’re creating a beautiful board to enjoy at home or planning a cute picnic in the park, we make it easy and interactive for everyone. It’s a memorable experience that brings families together, sparks creativity, and turns any day into a special occasion.”

Over time, the brand has become closely tied to one iconic New York ritual: picnicking in Central Park.

“We have become that must-do experience for anyone heading to Central Park. It’s become a fun tradition for locals and visitors alike.”

But the growth hasn’t stopped at park blankets and wicker baskets. Char-CUTE-rie NYC has also carved out a strong presence in the corporate world, becoming one of the city’s most stylish grazing table providers.

The team has worked with global brands including Prada, Louis Vuitton, The Metropolitan Opera, Rockefeller Center, Macy's, monday.com, and Melio, proof that beautifully presented food creates impact at every level.

Still, at its heart, the mission remains simple.

“Why do we do what we do? It’s simple, our team is passionate about celebrating life, living in the moment, and creating extraordinary experiences with those who bring us the most joy.”

In a city defined by movement, deadlines, and noise, Char-CUTE-rie NYC offers something softer: a table set with intention, a blanket laid out in the sun, and a reminder that connection doesn’t require a grand occasion.

Sometimes, it just requires a little something cute.